lab@rockwellgroup.com
+1 (212) 463-0334
www.rockwellgroup.com
5 Union Square W.
NY, NY 10003

“Everyone is a designer, whether they do it professionally or not. The world needs more of them to heed their calling to make the world a better place.”

Check out Tucker’s first blog on fast company: The Role of a Designer? Encourage More People to Become Designers Read all of Tucker’s posts at Tucker Viemeister – What’s Cookin’?

“Think about interactivity as a way to combine digital technology with real-life experience to make the real world better. But the secret is to blur the boundary between the real and the virtual.”

Read Tucker’s thoughts on interaction design: How I Got My Interaction On

Read all of Tucker’s posts at Tucker Viemeister – What’s Cookin’?

Taste was featured on New York Magazine’s Eater blog this week.

The central bar is where it gets crazy, with the biggest feature being a quilt made out of paper plates hanging in space. From each side, LAB is projecting images that change according to taste categories. So, one minute it’ll be all things that are sweet; the next, all that are bitter. ‘It feels very animated, but it’s projecting onto these paper plates.

Eater National: David Rockwell Designs Set-Up for Taste New York

Fast Company penned a great intro to LAB Chief Tucker Viemeister.

“[T]he name Tucker? It’s because of the 1948 Tucker Sedan, the legendary automobile that his dad Read was busy designing at the time of his birth. Yes, Tucker Viemeister is named after a piece of industrial design…which his industrial designer dad worked on! Talk about a birthright.”

Introducing Guest Blogger Tucker Viemeister: Industrial Design Is in His Blood