The LAB is Rockwell Group’s digital interaction design team. The ambition of the LAB is to explore, experiment, and demonstrate interactive experience augmented with digital technology in objects, environments and stories. This activity includes: in house design and creation of interactive environments/objects, scripting software, science and technology consultation, and maintaining networks of technology solution providers.

Their toolkit includes working with custom hardware and software for RFID, UPC scanning, video processing, sonar, capacitance, shape memory alloy, LED and lighting technologies, wireless communications, and screen based dynamically composited animation. The LAB embeds sensing and reactive technologies into things and places to create narratives that give people deeper and more valuable experiences.

We embed these technologies in objects and environments to sense and react to people. It’s fun!

• Design and implementation of Interactive Environments and Products
• The future of report writing and presentations
• Strategy leadership and report writing on our core competencies: interaction, experience, and technology
• Advising for fictional / future of interaction, science and technology
• New forms of web strategy and development

• Research and vetting of technology vendors
• Prototyping of services, objects and environments
• Teaching, Bespoke workshops and presentations
• AV consulting management and mediation
• Game design and the creation of virtual environments
• Service design, Visual Thinking, and Complex System Design