lab@rockwellgroup.com
+1 (212) 463-0334
www.rockwellgroup.com
5 Union Square W.
NY, NY 10003

Tucker Viemeister is the Lab Chief, heading research and development at Rockwell Group. The Lab encompasses digital interaction design, the material and image library, modeling and prototyping resources. The Lab impacts projects ranging from casinos, hotels and restaurants to packaging and products. Tucker also founded the collaborative Studio Red with David Rockwell, that was dedicated to innovation for Coca-Cola. He was a founder of Smart Design, where he helped design the widely acclaimed OXO GoodGrips kitchen tools. He also was president of Springtime-USA, a partnership with the Dutch industrial design company, and helped to found Razorfishs physical design capability and Frog designs New York office.

A graduate from Pratt Institute, Tucker has worked for clients like Apple, Corning, Gap, J&J, Jet Blue, P&G, McDonalds, Timex, Levis, Motorola, Vodaphone, Unilever, Coca-Cola, Nike, Toyota, Viking, and Kate Spade. He is on the Board of Directors of the Architectural League of New York, chair of the Rowena Reed Kostellow Fund, president of the International Design Network Foundation, and a Fellow of the Industrial Designers Society of America. He was called Guru by Business Week (8/97), scruffy brand-meister by the Architects Newspaper (2/06), dubbed Industrial Designs Elder Wunderkind when ID included him in Americas hottest 40, and New York Magazine selected him as a Living Design Innovator (10/29/07). He teaches at ITP at New York Universitys Tisch School for the Arts, holds 32 US Utility Patents, and was named after a car.

Tom builds and engineers, problem solves and plans, creates spreadsheets and lists, informs, clarifies, reminds and gently persuades. He has a master’s degree in sculpture and a bachelor’s degree in painting. He’s worked in foundries, architectural restoration and thematic sculpture shops and has designed sporting and household goods. He has worked for design firms in NYC, designed and built a photo exhibition in the UN, designed and built an exhibit for sustainable design for O2 and various graphic and industrial design projects in the city and while attending undergraduate studies in his hometown of Syracuse, NY he cast a full size bronze lion dedicated to his brother.

Since coming to Rockwell, Tom has managed projects for clients including: The Coca-Cola Company, McDonalds, Starwood, Viking Range Corporation and Mauboussin. New to the LAB, Tom managed the Venice Biennale project and hopes to keep “making it happen” on other great new LAB projects in the future.

An architect by training, James Tichenor returned to school in 2002 to receive a Masters in Design and Computation from the MIT School of Architecture. At MIT his research focused on the intersection of design, electronics and materials. Borrowing from the world of robotics James began building interactive prototypes to study his ideas first hand. His technology and electronics research continued at the Interaction Design Institute of Ivrea in Italy.

As an interactions designer and educator Joshua Walton works primarily in reactive video, programmatic motion graphics, and interactive architecture. Joshua has worked with award winning museums, design firms, and interaction studios in New York and San Francisco. In 2000 he was part of a team that received a presidential teaching award for their work with at-risk youth in San Francisco. Joshua received his Masters degree from the Cranbrook Academy of Art where his work focused on non-linear narrative in new media.

Resident Designer-at-large often working under the handle FromKeetra. Voted most likely to meander, Keetra Dean straddles a wide set of mediums in the pursuit of 2D, 3D, installation & event based projects. She leverages a past in Creative Direction for a list of media giants including Nike, CocaCola, NYTimes, & MTV. She developed many of her founding aspirations during her masters studies at the Cranbrook Academy of Art. A vow to follow her evolving obsessions keeps her running endlessly on new paths in the pursuit of wonder, delight & irreverent whimsy.

Keetra Dean’s work has been recognized on several fronts including a presidential teaching award, a place in the permanent design collection at the SFMOMA & the honorable ranking of ADC Young Gun. Her work has been featured in a list of publications & exhibits, the most recent including feature articles in Etapes Magazine, The Royal Magazine & Tactile/High Touch Visuals by Die-Gestalten.

Brett Renfer is a recent graduate of College for Creative Studies, where he studied graphic and interaction design. His duties at the LAB are centered around hardware and software prototyping, software development, and graphic design.

Zach Gage makes layouts and generative art and programs and fonts and websites and sounds and games and sculptures and maps and posters and instruments and logos and photographs and interactive art and videos and cd packaging and books and installations and animations and more.

Zach graduated in 2007 from Skidmore College with a degree in Graphic Design and will be attending the Communication Design Technology graduate program at Parsons in the fall of 2008.

Subalekha Udayasankar is a designer and computer scientist who draws inspiration from everyday life. Interested in interactive installations, game-based curriculum development, programming and dancing.