Branding has changed dramatically in the last year. There’s not much that’s tangible and nothing is static–and new brands will be open-source experiences.
“Everyone is a designer, whether they do it professionally or not. The world needs more of them to heed their calling to make the world a better place.”
“Think about interactivity as a way to combine digital technology with real-life experience to make the real world better. But the secret is to blur the boundary between the real and the virtual.”
Fast Company penned a great intro to LAB Chief Tucker Viemeister.
“[T]he name Tucker? It’s because of the 1948 Tucker Sedan, the legendary automobile that his dad Read was busy designing at the time of his birth. Yes, Tucker Viemeister is named after a piece of industrial design…which his industrial designer dad worked on! Talk about a birthright.”