lab@rockwellgroup.com
+1 (212) 463-0334
www.rockwellgroup.com
5 Union Square W.
NY, NY 10003

Tucker’s Fast Company blog about design and the future.

Most people don’t think about the future much. But the very essence of design is thinking ahead–that’s how we make things better.

Read all of Tucker’s posts at Tucker Viemeister – What’s Cookin’?

“Can the building you attend school in play a role in who you become? Tucker Viemeister thinks so.”

Read all of Tucker’s posts at Tucker Viemeister – What’s Cookin’?

Branding has changed dramatically in the last year. There’s not much that’s tangible and nothing is static–and new brands will be open-source experiences.

Check out Tucker’s article Pop-Ups, Pre-Fabs, and DIY: Branding for a New Economy on Fast Company.’

Read all of Tucker’s posts at Tucker Viemeister – What’s Cookin’?

Economics grab all the headlines but beauty is just as important, and even has serious financial ramifications.

Read all of Tucker’s posts at Tucker Viemeister – What’s Cookin’?

“Everyone is a designer, whether they do it professionally or not. The world needs more of them to heed their calling to make the world a better place.”

Check out Tucker’s first blog on fast company: The Role of a Designer? Encourage More People to Become Designers Read all of Tucker’s posts at Tucker Viemeister – What’s Cookin’?

“Think about interactivity as a way to combine digital technology with real-life experience to make the real world better. But the secret is to blur the boundary between the real and the virtual.”

Read Tucker’s thoughts on interaction design: How I Got My Interaction On

Read all of Tucker’s posts at Tucker Viemeister – What’s Cookin’?

Fast Company penned a great intro to LAB Chief Tucker Viemeister.

“[T]he name Tucker? It’s because of the 1948 Tucker Sedan, the legendary automobile that his dad Read was busy designing at the time of his birth. Yes, Tucker Viemeister is named after a piece of industrial design…which his industrial designer dad worked on! Talk about a birthright.”

Introducing Guest Blogger Tucker Viemeister: Industrial Design Is in His Blood