Branding has changed dramatically in the last year. There’s not much that’s tangible and nothing is static–and new brands will be open-source experiences.
“Everyone is a designer, whether they do it professionally or not. The world needs more of them to heed their calling to make the world a better place.”
“Think about interactivity as a way to combine digital technology with real-life experience to make the real world better. But the secret is to blur the boundary between the real and the virtual.”
Joshua and James detail their thoughts of how to prototype for interactive spaces discussing both tools and strategies in the New Tools special of PROJECT Russia. Read the PDF here.